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News archives for the week of April 17, 2006
April 20, 2006
Uncertainty in the industry as to how big a problem click fraud really is
Click fraud can occur when a Web site publisher clicks on ads on
its site to drive up its revenue or when an advertiser clicks on a
rival's ads to deplete its ad budget, either manually or through
the use of software bots in click farms. There is disagreement and
uncertainty in the industry as to how big a problem it really is.
April 19, 2006
Yahoo's earnings meet analysts expectations
Yahoo's earnings news comes as Internet investors are betting on a
long-awaited jump in Yahoo's downtrodden stock. Yahoo shares have
fallen 20 percent this year after a flattish 2005, while rival
Google has held its ground after doubling last year. Yahoo is the
first of the large-cap Internet companies due to report results.
eBay is set to report after the market closes Wednesday and Google
Thursday.
April 18, 2006
Like Yahoo, MSN Search wants a part of social media
The social media structure is working so well for Yahoo that
it is only natural for MSN to want a piece of the pie - especially
since MSN’s network is so comparable to Yahoo in terms of everyday
registered users and demographics. MSN is to Yahoo and Live Windows
is to Google.
April 17, 2006
The estimated click cost for the first quarter was at $1.39
Fathom Online tracks keyword bids through its Triton data collection,
aggregation and reporting platform. In the first quarter of 2006,
the keyword list for the KPI was expanded from 4,000 generic keywords
across eight categories to more than 20,000 generic keywords across
twelve categories. Evaluated on select search engines, keyword
averages are reliable indicators for media buyers, but are not
to be considered proxies for the financial state of the search
industry.
