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News archives for the week of April 24, 2006
April 27, 2006
Will government agencies increase their budgets for Internet applications?
Forrester Research recently reported that overall government IT
spending will remain flat in 2006, presenting a very competitive
situation for any government contractor. While operating in a rather
gloomy-sounding "do less with more era," government agencies are
"frequently directing budget increases" at Web applications,
Forrester wrote in its April findings. Commenting on the job ads,
Angelo Embuldeniya wrote in a blog called Within Google's World that
there are plenty of government agencies that might be interested in
working with Google.
April 26, 2006
Will Google continue to bill its clients for invalid or fraudulent clicks?
Google is not required to change the way it does business. Google
can continue to bill its customers for invalid or fraudulent clicks,
and it is not required to improve or change its click fraud prevention
efforts. Industry analysts believe a conservative 10-to-20 percent
of all on line advertising is fraudulent. In the past four years,
Google has earned over $15 billion in advertising income; thus,
more than 1.5 billion is potentially at stake. The $90 million
settlement represents less than 6 percent of the money Google has
made from fraudulent advertising.
April 25, 2006
Sphere wants to improve the way bloggers search for other blogs
The Sphere blog search engine treats any links by Om to bloggers
writing on the Yankees as less important. Sphere does this by doing
a semantic analysis of the blog posts. Sphere also considers post
depth, counting as more relevant those posts that are longer than
just one or two lines, which is a length used by many spam blogs.
April 24, 2006
Ask.com's late CEO Steve Berkowitz hired by Microsoft
As CEO, Steve Berkowitz is responsible for all business related to
IAC Search & Media (formerly Ask Jeeves, Inc.). In his previous role
as president of Ask.com, Berkowitz is credited with building the
management team that orchestrated the turn around of Ask.com, today
the second largest pure search site on the Internet.
