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News archives for the week of August 7, 2006
Aug. 10, 2006
Google's controversial book-scanning project resurfaces
"It's a curious decision to make, given the pending litigation and legal uncertainties"
surrounding the project, said Allen Adler, vice president of legal and government relations for the
Association of American Publishers. UC's move also disappointed the Association of Learned and
Professional Society Publishers, a group representing not-for-profit publishers. "We are concerned
and we aren't happy," said Nick Evans, member services manager for the group. "There are no
guarantees how this information might be used in the future."
Aug. 9, 2006
Yahoo shows its first public display of its Yahoo Search Marketing
Assistance is also added to the metrics of the application which helps track the
target market search behavior and keywords searched for, on the path to making
that final purchasing decision. This all makes that information readily available
to any advertiser. Yahoo’s careful planning, its usage of focus groups, its
input from some of its top advertisers and a slow rollout seems to be paying
handsomely, with a launch planned for today at the Search Engine Strategies
(SES) as Yahoo marks its first public display and presentation of its system
to its advertising base.
Aug. 8, 2006
Topix.net: the ability to segregate news search and blogs
Searches for Katrina or Hezbollah reveal obvious news-oriented peaks where as such
natural disaster searches as tornado or flooding reveal the improtance of Topix.net’s
coverage to small town America. Prior functionality from the existing Topix.net Search
Product has also been maintained, including matching topics, the ability to segregate
news and blogs in the results and time stamps of publication dates of the results.
Aug. 8, 2006
Google forms strategic partnership with Fox Interactive Media
This deal is the next step in our evolution as a significant interactive player," said Ross
Levinsohn, President of Fox Interactive Media. "Forming a strategic partnership with one of the
most innovative companies in the world to expand our business together, monetize our platforms
effectively and leverage our combined scale will provide substantial growth for our businesses."
"This agreement demonstrates our commitment to bring the same innovation to monetizing user-generated
content that we brought to search advertising," said Omid Kordestani, Senior Vice President, Global
Sales & Business Development of Google. "We look forward to other opportunities to partner with News
Corp. to the benefit of its community."
