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News archives for the week of August 14, 2006

August 18, 2006
Google wants to promote alternative access technologies in Mountain View
Another goal of Google's new WiFi network is to promote alternative access technologies by using Mountain View as an example for organizations considering investments in the Wi-Fi arena. Google thinks successful mesh wireless deployments will promote competition, create lower-cost access alternatives, and, if done correctly, it will foster open, standards-compliant platforms for content and service providers to showcase their applications without the hassle of the traditional walled-garden approach.

August 17, 2006
SEM and corporate branding
Normally, lawyers can issue fancy memos on embossed stationery designed to force people and media to always refer to a brand name as a registered trademark of the company. They also instruct their advertising and branding agencies to avoid making creative uses and plays on the name when it is used in commercials or general promotional copies of ads. If a name is too playful then it also quickly becomes adopted in the language as a word like rollerblade.

August 16, 2006
AOL welcomes Userplane's entrepreneurial leaders
"We are extremely pleased to welcome Userplane's entrepreneurial leaders and talented technologists to AOL, and we look forward to offering optional federation to Userplane communities with our global network of 83 million AOL, AIM and ICQ users." "We couldn't have asked for a better partner than AOL and its industry leading AIM service," said Michael Jones, Userplane's co-founder and CEO. "Our entire team sees this as an excellent time to align with AOL. Our expertise in web applications and online advertising allows us to fit directly with their new strategy.

August 14, 2006
Google to compete directly against eBay?
One poster wrote, "I am a small time eBay seller, who wanted to "ramp up" my sales, and was just gearing up to do so when ebay decided to "rebalance" their market place. I was squeezed out. There is no way I could keep my little store open. HELP ME GOOGLE!" And a user with the ID "eBaySlaveWorker" wrote a post called, "Please Google! Get this 800 pound gorilla monopoly off our backs."