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News archives for the week of Aug. 6, 2007

Aug. 9, 2007:
Google: better control over achieving top ad placement
With these recent changes to its AdSense program, Google says that by considering an ad’s maximum CPC by a value its advertisers will set as they wish, they will gain more and better control over achieving top ad placement. Additionally, on top of boosting control for its advertisers, Google's improved formula increases the quality of its top ads for its searchers.

Aug. 8, 2007:
Microsoft and Digg: merging meaningful connections online
Steve Berkowitz, senior v.p. of the Online Services Group at Microsoft said “our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing destination on the Web, and a true innovator in user-generated content. We strongly believe that advertisers will welcome Microsoft and Digg’s combined strengths in merging meaningful connections online.”

Aug. 7, 2007:
The FTC set to examine targeted advertising in the search market
The Center for Democracy and Technology, the state of New York and the Electronic Privacy Information Center have also asked the FTC to examine targeted advertising, Rich added. The CDD and US PIRG complaint accused Microsoft and other companies of violating customers' privacy rights. All these various groups said in their complaint that "Microsoft has been working hard on a wide-ranging data collection and targeting scheme that is grossly deceptive and unfair to millions of users."