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News archives for the week of December 11, 2006

Dec. 12, 2006
Keyword selection algorithms are new to Panama
Yahoo streamlined its ad activation process, to get new ads online shortly after they are submitted, in most cases. Editorial guidelines will be maintained, Slade said, especially in certain sensitive categories. The keyword selection algorithms are new to Panama, with collaborative filtering to recommend more relevant keywords, tailored to the campaign's budget. Yahoo's new Panama platform is designed to prevent advertisers who set a low budget from bidding on popular keywords that will be too expensive to be effective within that budget, Slade said.

Dec. 11, 2006
Yahoo’s search share of the market rapidly going down
Google’s web search recovered from a slight two month slide and climbed 3.5 points to an all time high of 66 percent of total market share. Ask.com's share remained elevated above 2005's average levels indicating that perhaps Ask.com has actually moved the market up slightly with its offline media spending. Meanwhile, with Google, AOL and Dogpile were among the gainers as well. AOL gains (however slight) may indicate they have hit the bottom.