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News archives for the week of December 18, 2006

Dec. 19, 2006
Online B2B marketers excited about 2007
More than 62 percent of B2B marketers plan to substantially increase their marketing budgets for 2007, according to B2B Magazine's New Year Marketing Priorities and Plans survey. According to the survey, the biggest increases will come in online marketing spending. About 75.6 percent of B2B marketers surveyed plan to increase their online budgets next year. When asked what their primary marketing goals would be for 2007, 62.3 percent of online marketers said customer acquisition, while 19.5 percent opted for brand awareness. Less than 11 percent selected customer retention as their primary marketing goals for 2007.

Dec. 18, 2006
A joint deal between Google and Orange could be highly lucrative
Google values the expertise of Orange, which is owned by France Telecom, Europe's second-largest telecoms group. A joint deal could be highly lucrative. Google recently became Silicon Valley's most valuable business at £81bn, although it still has a long way to go to eclipse Seattle-based Microsoft. France Telecom has had a rockier spell, but this year announced sales of £33bn. Tony Cooper, a telecoms consultant at Deloitte, said: "There are numerous situations in which people say "I wish I had Google in my hand, and I can imagine the younger generation of users would think that a Google phone is a cool idea. It could bring in location-based searches like "Find a Thai restaurant in my area".