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News archives for the week of February 13, 2006
Feb. 16, 2006
Many Super Bowl advertisers dont't include their Web site address in TV spots
According to a Yahoo spokesperson, Cadillac, Honda and Dove all
bid on the search term "Super Bowl" and took advantage of the search
traffic. Searches on Yahoo for Cadillac Escalade jumped over 75
percent after the Super Bowl. Cadillac was able to engage those
users by making sure its official site for the new Escalade was
listed at the top of the sponsored search results. The number of
advertisers that have ramped up post Super Bowl integrated search
efforts still pales in comparison those that missed the boat.
Reprise Media's annual Super Bowl scorecard (a report that evaluates
the impact of search and television advertising activity) pointed
out that many advertisers didn't even include site addresses in TV
spots.
Feb. 15, 2006
Yahoo's new My Web 2.0 interface
Now you can edit 20 bookmarks at a time. This is great for changing
the tags on imported bookmarks. Another new feature is the option
to search everybody’s tags. One of the main purposes of services
like My Web 2.0 is sharing, and searching the tags of other users
definitely improves sharing. In their blog, Yahoo promises to keep
improving the sharing features. My Web to go is a new feature
especially for bloggers. It’s a badge that lets you insert your
most recently saved pages on your blogs. These new features are
launched not long after Yahoo bought the hugely popular social
bookmarking tool de.lici.ous.
Feb. 14, 2006
More on Google's Enterprise Search Appliance
BearingPoint joined that partner program and increasingly ramped up
its training levels before finally striking the partnership with
Google. "We saw an opportunity to be an early mover here," Weitz
said. "We're making a major commitment to this because we believe
there's deep demand here." In most cases, Google's products can be
up and running and returning results in a matter of hours, but the
company recognizes that it is going to take more work to get to the
point where enterprise searches are as vigorous as the Google.com
Web search, said Dave Girouard, general manager of Google
Enterprise.
Feb. 14, 2006
The Electronic Frontier Foundation isn't impressed with Google's security issues
Google said users can use a "Clear my Files" button to manually
remove all files from its servers or a "Don't Search These Items"
preference to remove specific files and folders from the software's
index. But, the EFF isn't impressed, especially coming on the heels
of what it calls "serious consumer concern about government snooping
into Google's search logs." "It is shocking that Google expects
its users to now trust it with the contents of their personal
computers," said EFF staff attorney Kevin Bankston.
Feb. 14, 2006
Google increases its dominance in the search world
Google remained the top search engine, and even increased its
dominance, accounting for nearly 49% of all searches. Most of this
gain came at the expense of MSN, which saw its search share decline
from 14% to under 11%. Yahoo! essentially held steady. The three top
sites handled over 81% of all searches.
Feb. 13, 2006
Target.com sued by the National Federation for the Blind
One issue brought up on the Webstandards.org blog is who is at fault
here? Target or Amazon.com? Target.com is powered by Amazon.com, so
who is responsible?
