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News archives for the week of February 20, 2006
February 23, 2006
Competition for trademarked keywords getting fierce again
Danny Sullivan speculates that Yahoo's policy of banning trademarked keywords
wont completely prevent the bidding on them, just competitor's
keywords. This is sparked by Mazda buying the keyword "Pontiac" to
capitilize on Pontiac's "Google Pontiac" TV ad.
February 23, 2006
Google is again beating Yahoo and MSN in terms of market share
Compete's study doesn't necessarily show which search engine is
better or more relevant but it does show that even the mighty
Google has a user-bleed rate. The study also shows that there
is often a pattern to where search engine users go when moving
from one engine to another.
February 22, 2006
Google: San Francisco will be a place where anyone could go online, anywhere in the city
The San Francisco WiFi project started last summer when Newsom
called for ideas on how to create an inexpensive wireless Internet
network across the entire 49-square-mile city. The idea was to make
San Francisco a place where anyone could go online from anywhere
in the city, whether they were sitting on a park bench with a
laptop or in the comfort of their own home. Esme Vos, founder of
city WiFi tracking service Muniwireless in Amsterdam, said that
more than 186 U.S. cities have announced WiFi proposals, up from
just 122 in July.
February 21, 2006
America Online going in many new directions
So many people have AIM and use its popular Buddy Lists to chat
with others that "the barrier to getting people to use it would
be very low," Miller says. Clicking on a name in a Buddy List,
for instance, could take you directly to that person's personal
website. "It makes perfect sense," says Charlene Li, analyst at
Forrester Research. "The key is making a strong link with AOL
Music. Part of the reason MySpace works so well is it has music."
February 20, 2006
AOL Video Search serving up Olympic footage from Torino, Italy
For older Winter Olympics footage, head over to Yahoo Video Search
for 2002 Winter Olympics highlights, news and footage of Michelle
Kwan, and the Special Winter Olympics. Additionally, AOL Video
Search is serving up Olympic footage from Torino and years past.
February 20, 2006
CityXpress will host the Stuff4Sale sites on its eMarketplaceXpress platform
“By offering this feature with our marketplace platform, we are
giving newspapers another way to monetize their online classifieds,
and offer greater value to local businesses by delivering targeted
ads to local readers.” Northcliffe Newspapers Group will implement
the Ad System feature into the Stuff4Sale marketplaces that it began
deploying to 18 of its leading daily newspapers in the United Kingdom
last October. CityXpress hosts the Stuff4Sale sites on its
eMarketplaceXpress platform. “The key to making money with
contextual advertising is content and site traffic, both of which
are in abundance with the Stuff4Sale platform that CityXpress has
created for Northcliffe,” said Terry Millard, president and CEO of
Planet Discover.
