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News archives for the week of February 26, 2007

Feb. 27, 2007
Yahoo Web sites experience a noticeable increase in traffic with Panama
comScore studied the two subsequent weeks of CTR data to evaluate the overall impact of the new ranking model. comScore’s newly-published data reveal that for each of the two weeks subsequent to the launch, Yahoo Sites experienced a noticeable boost in its sponsored search CTR.

Feb. 26, 2007
The monetization of Google Earth
Google has already added a geo-oriented view to book search. What would the goal be of adding more search types? This would continue to improve the product since search is powerful. Secondly, search can lead to ads which may lead to monetization of Google Earth and this is probably the main reason why Google is doing all of this. The improved KML-sharing feature is actually the second time that Google has implemented it. The first was the ability to view other people's KML files in Google Maps.