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News archives for the week of January 16, 2006
January 19, 2006
Google to integrate dMarc technology into its Google AdWords platform
In the future, Google plans to integrate dMarc technology into
the Google AdWords platform, creating a new radio ad distribution
channel for Google advertisers. This will wholeheartedly knock the
world of direct response and local search marketing on its knees,
opening up a new medium of radio advertising to Internet advertisers
and the world of radio advertising is a world of demographic numbers,
equally suiting Google as it does its ROI and mathematically driven
advertising base.
January 18, 2006
Nathan Enns, founder & president of FyberSearch talks about his search engine
FyberSearch users enter one or more keywords to see the percent of search
queries that keyword is found in. A list of the top ten search
queries containing the keyword the user entered will also be
provided. User's can then click on one of the search queries
in the list provided to look up the statistics for each word in
that search query. "This is a great addition to our already great
Custom Monthly Cost Advertising model." Says Nathan Enns, Founder
& President of FyberSearch. "Not only do website owners have a
viable alternative to the current standards but they can now use
our keyword statistics tool to decide exactly which keywords to
advertise under."
January 18, 2006
More on the BuzzMetrics and Intelliseek acquisition
The BuzzMetrics deal marks the third in a series of word-of-mouth research
investments supported by VNU. In February 2005, VNU acquired an
equity interest in Israeli-based Trendum, a leader in media and
linguistic analysis technologies. In September 2005, Trendum
acquired BuzzMetrics, and the new company adopted the
BuzzMetrics name. Consumer-generated media (CGM) - a term created
by Intelliseek - describes a variety of new influential sources
of online content, including blogs, public message boards, product
feedback sites and direct company feedback. The Pew Internet and
American Life Project reports that nearly half of adult Internet
users use the Internet to publish their thoughts, respond to others,
post pictures, share files and otherwise contribute to the explosion
of content available online.
January 17, 2006
Yahoo's 4th quarter revenues increase 39 percent
Yahoo's 4th quarter 2005 revenues were $1,501 million, a 39
percent increase compared to $1,078 million for the same period of
2004. Marketing services revenue was $1,315 million for the fourth
quarter of 2005, a 39 percent increase compared to $943 million for
the same period of 2004. Fees revenue was $186 million for the
fourth quarter of 2005, a 38 percent increase compared to $135
million for the same period of 2004.
January 16, 2006
The new Quaero European search engine
Although content is everywhere (mobile, networks), content
becomes less accessible, since “digital” browsing is cumbersome.
Existing solutions do not respond respond to new dimensions of
multimedia content and creativity, which require improved
infrastructure and breadth of content management & search
applications.
