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News archives for the week of January 23, 2006
January 26, 2006
What is Link Baiting and how can it help your search engine rankings?
If you're looking for a simple and effective way to acquire new
links to your Web site, one of the best ways to do it is with
link baiting. The idea isn't new and has been around for some time.
The process of link baiting is very simple. All that it entails is
to offer something that is free to other Internet users, or a free
online tool, a research brief on a specific topic or something
similar that will encourage others and webmasters to link to your site.
January 26, 2006
Ask Jeeves launches www.ask.de, the German version of its search engine
"As the German search market grows, we believe that Ask
Deutschland will be among the top players in the industry," said
Malte Krueger, business development director, Ask Deutschland.
"Backed by Ask Jeeves search technology, the new site will offer
more of what Internet users are looking for, from finding information
on news, weather and entertainment to browsing the best shopping and
travel sites."
January 25, 2006
B2B marketers will be working with more budgets in 2006
B2B Online found that 81 percent of marketers plan no changes in
their broadcast spending, 80 percent will not change outdoor
spending, 46 percent plan no changes in their print and event
marketing budgets, 21 percent of respondents will decrease print
advertising, 15 percent will reduce outdoor advertising and 14
percent will decrease events & telemarketing spending. According to
B2B's survey, 24.9 percent of marketers' total budgets will be
spent on direct marketing in 2006, up from an average 21.6% allocated
to direct marketing this year.
January 25, 2006
ZAAZ focuses on using Web analytics data for making improvements to a site
Explaining the ZAAZ partnership, Crosby said Google wants not
only to increase advertisers' use of Web analytics, but also help
them use the data gathered. "We won't improve the Web if they don't
use the data," he said. "ZAAZ focuses on using Web analytics data for
making improvements to your site and your online marketing."
January 24, 2006
Yahoo's self service Publisher Network
We have been quite successful in attracting large content
partners and have begun to take advantage of the large number
of small publishers on the web”, Semel told Yahoo investors. “During
the fourth quarter, we further experienced the beta of our self
service Yahoo Publisher Network, which is designed to tap into that
segment. The beta is ramping up nicely and we now have several
thousand publishers in the program with thousands more requesting
invitations.”
January 23, 2006
Google makes changes and adds two new sections to its Google News site
The Recommended section will show news which may be of importance
to you based on which stories you clicked on before. So, if you’re
interested in the search industry and you often click on news items
related to search (while being signed in to your Google Account),
this page may show you more fresh search news over time. Simply put,
we recommend news stories to you that have been read by many other
users who’ve also read similar stories as you in the past,” Google
states on their help page.
