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News archives for the week of January 15, 2007
Jan. 16, 2007
Online marketers need to advertise on smaller sites with less traffic
The "Netpop-Response" study found that smaller sites are indispensable to consumers, and that
they provide a newer way for brands to position ads where users want to see them most.
As a whole, interest in the products and brands advertised on smaller sites is greater than
on larger sites. According to the study, about 42 percent of Web sites with less than one
million unique visitors a month advertise products of relevant interest to their viewers, as
compared to 39 percent of sites with more than one million visitors.
Jan. 16, 2007
TradeDoubler: a comprehensive range of marketing services
Combining Advertising.com and TradeDoubler will offer search marketers and online advertisers a
comprehensive range of marketing services and will offer Internet publishers new ways to increase
revenue in both Europe and the US, America Online said.
Jan. 16, 2007
The Google Legacy
"Google is the next Microsoft because Microsoft is the next IBM," said Stephen Arnold, a
technology consultant and author of "The Google Legacy." "Just as Microsoft superseded IBM,
Google is superseding Microsoft." Google's executives have avoided crowing over Microsoft's misfortunes.
But in a recent article that he wrote for the Economist magazine, Google Chief Executive Eric
Schmidt predicted that open Web-based standards would "sweep aside the proprietary protocols
promoted by individual companies striving for technical monopoly in 2007."
Jan. 15, 2007
comScore Networks signs deal with Tacoda
comScore Networks is a global leader in measuring the digital age. This capability is based
on a massive, global cross-section of more than 2 million consumers who have given comScore
permission to confidentially capture their browsing and transaction behavior, including online
and offline purchasing. Overall, comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions.
