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News archives for the week of July 24, 2006
July 27, 2006
Yahoo hires Raghu Ramakrishnan as department head of social research
Ramakrishnan co-founded and served as chairman and chief technology officer of QUIQ, a
company that pioneered online question and answering communities as well as online collaborative
customer support and knowledge management communities for companies like Business Objects,
Compaq and Sun. Ramakrishnan is also co-author of the widely-read text Database Management Systems
and has published over 150 research papers and white papers throughout his career. As a whole,
Yahoo fosters an open environment for innovation, engaging the top thinkers in data mining,
microeconomics and other fields to shape the future of the Web,” said Ramakrishnan.
July 26, 2006
AdWords clients will be able to see data on invalid clicks
Under Google's new system, AdWords clients will be able to see data on
invalid clicks on a daily basis or beyond, going back to the beginning
of the year, Google said. The search giant had to limit the data it
provides to prevent fraudsters from reverse engineering its systems and
methods of operation, according to Ghosemajumder.
July 25, 2006
Search engines account for 58 percent of local searches
According to a comScore/Yellow Pages Association report from last year, search engines
account for 58 percent of unique local searches, compared to 42 percent conducted through
IYP sites. Directories companies, "understand that offering space on their own product alone
is not sufficient," suggested Kelsey Group Analyst Charles Laughlin. "If you look around the
directories industry, virtually all of them are trying to do something in the search engine
marketing area," he added. Laughlin agreed that by offering SEM services, IYP firms could be
training their advertiser clients to eventually cut out the middle man and go directly to
search engines for their SEM campaigns.
July 24, 2006
Click fraud inspection systems developed by Google considered good
These inspection systems have been developed by Google over an extensive period of time
and are constantly improved to extend their functionality and make them better for the
investigators to do their inspections more effectively. I have personally observed several
such inspections and can attest to how successfully they have been conducted by Google’s
investigators.
