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News archives for the week of July 31, 2006

Aug. 3, 2006
More on Google's dMarc technology
For broadcasters, Google's dMarc technology automatically schedules and places advertising, helping to boost revenue and reduce the costs associated with processing ads. Google plans to integrate its dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. This initiative could change the market for direct response ads and local search marketing, creating a new medium for radio advertising.

Aug. 2, 2006
CNN not interested in pursuing compensation from search engines
Rafat Ali, publisher of the media blog Paidcontent.org, noted that there are multiple experiments under way and it is hard to predict what models will work out. "Everybody is throwing everything against the wall," Ali said. David Payne, senior vice president and general manager of CNN.com, said he's not interested in pursuing compensation from search engines, but in figuring out how to rise higher in search results. "Right now this is all a game about who is going to get the best audience and keep them longest," he said.

Aug. 1, 2006
Will AOL dissolve its entire Internet Service Provider business?
It's a stretch to think AOL could eventually dissolve its entire Internet service provider business, as the focus shifts more toward becoming an ad-supported content delivery portal, says Barrington Research Associates Inc. media and entertainment analyst James Goss. "They've been easing away from the ISP role," Goss said. "It won't vanish overnight, but I suspect they will move more dramatically in this direction." AOL also plans to publish Open APIs by October that will let developers incorporate AOL's Video Search results into third-party sites. AOL, PC OEMs and broadband service providers are working to develop co-branded versions of the AOL Video portal.

July 31, 2006
Click fraud: Consumer advocates say Google's getting off too easily
The $90 million agreement that Griffin ruled on affects Google only. Yahoo and other defendants in the case have chosen not to settle. The deal was also hotly contested. So far, some 51 people objected to taking part in it, meaning they can still pursue separate legal actions against Google. Some consumer advocates say Google's getting off too easily given the apparent scope of the problem. But Google has defended the settlement terms in the past.