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News archives for the week of June 5, 2006
Jun. 8, 2006
Sophisticated search engine marketers increasingly use bid management tools
The increase in search engine marketing spending will force competitors as well, effectively
pushing smaller marketers to optimize their campaigns, in an effort to better compete in the
search marketplace. In 2006, about 65.9 percent of marketers plan to boost their search
marketing spending. This number climbs to around 72 percent when referring to sophisticated
marketers, or those who use bid management tools and Web analytics packages.
Jun. 7, 2006
Google in hot water with China's censorship policies
Google's China-approved Web service omits politically sensitive information that might be retrieved
during Internet searches, such as details about the 1989 suppression of political unrest in Tiananmen
Square. Its agreement with China has provoked considerable criticism from human rights groups.
"Perhaps now the principled approach makes more sense," Brin said.
Jun. 6, 2006
People are well paid at the search engines!
Dan Rosensweig, Yahoo's chief operating officer, and Susan Decker, chief financial officer,
each will continue to receive an annual salary of $500,000 through 2009, according to the SEC
filing. Each will also be eligible for a $1 million bonus, the option to purchase 2.1 million
shares of stock at $31.59 each and a performance award of 50,000 restricted stock units, the
filing said.
Jun. 5, 2006
Comparison shopping sites have now gained broader appeal
Increasingly, the comparison-shopping sites provide users with a well stocked and organized department
store. Some sites offer easy access to product research, shipping and "true costs" calculators.
Others serve up coupons and highlight free shipping deals or generous return policies.
As a result, comparison sites that once catered only to techies in search of low prices on gadgets,
such as laptop computers and digital cameras, have gained broader appeal.
"Comparison shopping vendors have been focusing more on marketing their services to women, who tend
to be the primary group making purchases," ComparisonEngines.com's Smith told the E-Commerce Times.
Consequently, the range of products available has been growing to include items like blenders and baby
car seats as well as traditional electronics products.
