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News archives for the week of June 12, 2006
June 15, 2006
Total Internet ad spending to reach $20 billion by year-end 2006
Steven Fredericks, CEO of TNS said the company's first estimates were too conservative for
Internet ad spending. He also said much of the revision comes from an acceleration in the
migration of traditional media ad budgets to online ads. Although it does not officially
calculate other forms of online ad spending, including search, Fredericks said that TNS
estimated total Internet ad spending would reach $20 billion by year-end, or about 12 percent
of a $161 billion 2006 measured media ad pie when search is factored in.
June 14, 2006
GBuy is Google's solution to the next Internet payment solution
Having an Internet payment system may be as much about preventing eBay from growing
PayPal's reach as it is about expanding its own, said Piper Jaffray analyst Safa Rashtchy.
eBay has done well in convincing eBay auction users to make PayPal their payment choice, but
the option has not found as much traction in other parts of the Web. eBay recently bought
part of VeriSign's online payment authentication business, a move seen as designed to help
it spread PayPal-like solutions to other merchant sites.
Jun. 13, 2006
Permission-based email marketing is used effectively everyday by many organizations
Permission-based email marketing is used effectively everyday by hundreds of thousands of organizations
to build the value of their brands, increase sales, and strengthen the relationships they have
with their clients and subscribers. The key difference, of course, is that these senders are only
sending messages to persons who have requested to receive them. Let’s take a second to understand
the key difference between spam and permission-based emails. For the last 100 years, companies have
relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print
ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique
is to interrupt a radio listener, TV viewer, or magazine reader with an attention-grabbing ad that
compels the consumer to buy the company’s product or at least have the product closer to the forefront
of his or her mind the next time the individual is making a buying decision.
Jun. 12, 2006
Answerbag, a major force in social Questions and Answers
"The next major step in the evolution of search unlocks the power of people providing
judgment and collective wisdom, rather than simply introducing algorithms of increasing
complexity," said David Warthen. "For more than three years, Answerbag has been a dynamic
force in furthering social Q&A, and I am excited to help extend this lead to provide social
Q&A infrastructure for the entire Web."
Jun. 12, 2006
Analysts cautious about Al-Noor Ramji's statements
Among the challenges facing British Telecom, according to Ramji, is its expansion into television over IP with BT Vision.
BT's upcoming service, unveiled in March, has secured deals with companies including Endemol, BBC
Worldwide, Paramount and Warner Music Group to license programming and develop content. Analysts
were cautious about Ramji's statements, however. "I think he's a little bit ahead of his time," said
Lars Godell, of industry researchers Forrester.
