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News archives for the week of June 26, 2006
June 29, 2006
Yahoo successfully settles an important click fraud lawsuit
Yahoo will offer advertisers a one-time extended claims period during which advertisers
can submit click fraud claims for clicks dating back through January 2004. If Yahoo's
investigation team determines that a credit is due that was not given previously, it will
issue a 100 percent credit, which can be used in which fashion the advertiser wishes to
use it. This claims process will be overseen by a retired Federal judge.
June 28, 2006
Using Google technology to provide better customer service in the IT industry
Instead of having to make a telephone call for an update, customers can quickly see the
status of open service tickets on a computer screen. "We've removed the mystery of what's
going on out in the field", Meyer said. "It's just representative of a different structure
for infrastructure services".
June 27, 2006
Google expands in the Middle East, opens office in Egypt
An unofficial Google page at Wikia.com details why Google should choose Egypt as their Middle
Eastern base for regional operations. At the Wiki’s talk page, someone also notes the hiring
of the regional manager for the Middle East and points to the vacant positions.
June 26, 2006
Continuing to make online advertising work even harder
Stuart points to the IAB's cross media optimization studies (XMOS), which demonstrates the value of
online advertising. While the research doesn't observe usability, it measures the medium against
other channels. "All of those studies indicate that online advertising is effective and that in
most cases it is the most cost-effective medium in a marketer's mix," said Stuart. Stuart agrees
that things could work better. "I believe very strongly that we can still continue to make online
advertising work even harder," he said. Though the eye-tracking study casts doubt on banners, it
supports the effectiveness of one category: search. "People do look at sponsored links on search
pages and images on search pages," said Pernice Coyne. "They really look for words that match what
they are searching for. If you have a strange title to the page, people will skip over it.
June 26, 2006
Jeffrey Toback drops his lawsuit against Google
Langdon said on Thursday that the Mountain View, Calif.-based company was "pleased that the suit
has been dismissed and believe it was completely without merit." The suit was initially filed in
state Supreme Court in Mineola, but was later moved to federal court in White Plains. A "notice
of discontinuance" dropping the suit was filed in federal court on Wednesday.
