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News archives for the week of March 13, 2006
Mar. 16, 2006
Google and your mobile Internet browser
That’s because now whenever you click on a Google search result
through your mobile browser, Google automatically translates
the page’s layout to make it as easy as possible to read on a small
screen.” The service is the Internet giant’s latest move to expand
from PCs to wireless. Google has established a portfolio of
offerings for wireless users, including a mobile search service
and a personalized home page for wireless Web surfers.
Mar. 15, 2006
Contextual Advertising implications for MSN's adCenter
People with their eyes on the Contextual Advertising implications
of MSN adCenter may also have their eyes on how MSN Spaces integrates
display and contextual ads into their vast network. Possibly even
more excited are the blog advertising companies like BlogAds, FM,
and soon Performancing - especially with over 30 Million MSN Spaces
blogs on the market.
Mar. 14, 2006
Google acquires 3D modeling software developer
Discussions of an acquisition started when the companies worked
together this year on the Google Earth plug-in, Schell said. "It
quickly became apparent that we could really stir things up
together." No details were given as to what Google, based in
Mountain View, Calif., intends to do with @Last's technology,
but Schell hinted that more would be done with Google Earth.
Mar. 14, 2006
Google accused of hypocrisy
The U.S. Supreme Court said in 2004 that it was unable to rule on
the constitutionality of the law and said a full trial needed to
be staged before it could make a definitive ruling. Opponents of
the law have argued that online filtering technologies perform the
same function of keeping harmful information out of the hands of
children without infringing on the free speech rights of adults.
For its stance, Google has won support from online privacy advocates
and other groups. Those parties say the specific request being made
in this case is not terribly onerous -- the other search engines
turned over records that were said to be scrubbed of any personally
identifying information -- but worry that it would start the industry
down a slippery slope toward more privacy invasion. Others, though,
have accused Google of hypocrisy, since it has acknowledging
cooperating with censorship demands of the Chinese government in
order to earn the right to operate its Web search business in that
country.
Mar. 14, 2006
Yahoo adds new publisher-facing products within its portal
The marriage between the Yahoo Publisher Network and the Yahoo
Developer Network is one of the company’s first steps to “add new
publisher-facing products within the portal and part of a greater
effort to make it easier for publishers to quickly and easily find
any of Yahoo’s tools in one designated area.”
Mar. 13, 2006
Ask.com has introduced a set of new tools
The need to go beyond the basic search is the reason why Ask Jeeves
recently became just Ask. In the early days of the web Ask Jeeves
tried to set itself apart by letting people ask questions of its
search engine rather than just use keywords. "Now," said Mr Cox,
"more than 90% of the queries on the site are keywords rather than
questions." In a bid to do more for those that use Ask, the
company has introduced a set of new tools that, again, aim to set
it apart from the competition. The average number of search engines
per user is 2.5 said Mr Cox, and increasingly people are realising
that not all search engines are created equal.
