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News archives for the week of March 27, 2006
March 30, 2006
Google holds over a 42 percent share of the US search engine market
Google, which according to ComScore now holds a 42.3% share of
the US search engine market - leading competition like Yahoo,
MSN and Ask.com, came to terms with AOL yesterday, finalizing
the acqusition of 5% of AOL. From the Google AOL Entry into a
Material Definitive Agreement Form Filing.
March 29, 2006
Google offers AdWords PPC reselling to Verizon
If the core of your search marketing business is managing large
dollar AdWords accounts for local businesses, I’d recommend making
sure your communication with that business and customer service
remains top notch (along with your SEM management), especially
with Ma Bell entering the search marketing market. Not only does
Verizon have the reach, but they also have the advertising base
to recruit.
March 28, 2006
Google files for three new wireless patents for Wi-Fi Internet access
Under Google's new wireless patent, the browser's appearance would be modified to
reflect the brand associated with the wireless access-point
provider. The patent application says that Wi-Fi Internet access
would be provided freely to customers in exchange for their agreement
to receiving ads on their devices. Google, however, noted its patent
applications do not represent a guarantee it will head in a particular
direction with its technology. "Like many companies, we file patent
applications on a variety of ideas that our employees may come up
with".
March 27, 2006
Concerns raised in the SEM community by Vast.com
Vast.com offers anyone and everyone the ability to place a search
engine on their own sites, which would allow visitors to those
distributor sites to search Vast.com's classifieds. Results would
appear on the distributor sites. Jobs classifieds aggregator Indeed
offers a similar distribution option to sites. Additional classifieds
categories will be made available in the future through Vast.com. At
least six months down the road, the firm plans to sell prioritized
listings to classifieds advertisers, "very similar to Google's
AdWords," according to Ravikant. Vast.com site partners would get a
portion of that revenue, he said.
