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News archives for the week of March 12, 2007
Mar. 15, 2007
Will Spot Runner’s success command a rich premium?
Industry analysts also said media companies or advertising industry firms could be
interested as well. However, Sterling noted that Spot Runner’s success would allow the company
to command a rich premium should Google or any other suitor make a bid.
Mar. 14, 2007
Online product searching starts with the search engines
Other popular methods of communicating about the search among adults aged 18 to 24
include instant messaging, texting and social networking. The fact that so much
online product searching starts and sometimes ends with offline media, presents opportunities
for online marketers.
Mar. 13, 2007
Other media companies might also decide to sue Google and YouTube
YouTube typically serves over 100 million video streams a day. "YouTube's business model,
which is based on building traffic and selling advertising off of unlicensed content, is
clearly illegal and is in obvious conflict with copyright laws," Viacom said in a statement
today. Industry analysts predicted that other media companies might also decide to sue Google
and YouTube. "Every copyright holder has to be seen to defend their rights or otherwise they
risk surrendering them altogether," said Brian Wieser, senior v.p. at Magna Global, a media
buying firm based in New York.
Mar. 12, 2007
Digitizing books is one way of saving literature from destruction
"Basically, they are saying that works of authors that cannot be located simply don't exist
and will not be digitized." According to McOrmond, digitizing books is one way of saving literature
from destruction. He added "an opt-in model could mean only the more popular books, which only
constitute a small percentage of the world's published material, will be saved."
