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News archives for the week of March 26, 2007

Mar. 29, 2007
Condé Nast Interactive signs up with Miva Media
Six Pay-per-Click ads will be displayed across every page of all sites through ad units at the bottom of the page. The ads will include advertisers’ logos and will be designed by Miva to mirror the design style of the individual Condé Nast Web sites.

Mar. 28, 2007
Wireless communications becoming increasingly important to Google
Overall, this deal, as well as others indicate how important wireless communications are becoming. Google would probaly say that it's "a land grab" to build consumer awareness of its mobile products, and will further extend the Google brand.

Mar. 27, 2007
Yahoo’s editorial expertise
Yahoo Mobile Media Directory will combine Yahoo’s editorial expertise, innovative search technology and the power of ratings and reviews from the Yahoo community to drive discovery of mobile media. As an example, a mobile game publisher could submit a list of its games, enabling a user to more easily discover the game, get relevant information like ratings and reviews all through Yahoo's oneSearch, as well as go to the publishers’ mobile site to get the game in question.

Mar. 26, 2007
Microsoft licensed digital-fingerprinting technology from Audible Magic
In an effort to help create a better filtering system that would prevent the uploading of copyrighted video clips, Microsoft licensed digital-fingerprinting technology from Audible Magic.