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News archives for the week of May 1, 2006
May 3, 2006
Low converting traffic from bogus search engines and typosquatting sites
The class-action lawsuit against Yahoo includes examples of
customer ads shown on typosquatting sites, such as "Expedai.com," a
"parked domain" which includes a Yahoo ad for the real Expedia.com.
Expedia would be required to pay Yahoo and the owner of that
typosquatted domain a hefty fee each time someone clicks on the
Expedia link on that site. Martin Fleischmann, president and CEO
of MostChoice.com, a national insurance and mortgage lead company
based in Atlanta, said his company has been complaining to Yahoo
about click fraud for almost three years now. He said MostChoice
is constantly receiving "low converting" traffic from bogus search
engines and typosquatting sites.
May 2, 2006
Companies increasingly interested in Internet marketing and Web advertising
Web publishers can pay to license content or get it free along
with an ad. While some magazines may worry about them cannibalizing
their publications, many are happy to find an additional source
of revenue, said Jason Oliver, vice president of marketing and
product development for Mochilla. "Just because your content is
on your Web site, your audience is limited," Oliver said. "We let
publishers get their content out to the long tail." Content owners
using the Mochilla network don't care where their content shows up,
he said, as long as they can generate revenue from it.
May 2, 2006
Is MSN Live really better than Google?
Google's dumping are the industry's way of saying, "you can serve
our cake but you can't bake your own." Could Amazon's nod to MSN
Live be a sampling of the (flaked) goods rather than a true Google
dumping prompted by Amazon's new vision of Google as a threat? I
can imagine the more cool-headed pundits among us (Danny Sullivan)
reading the situation that way.
May 1st, 2006
Google expresses its objections to Microsoft
Marissa Mayer told the paper Google expressed its objections to
Microsoft in meetings last year about its plans to set MSN as the
default search engine. The Times also reports that Yahoo raised
similar objections in a meeting with Microsoft last year, citing
a Yahoo employee who was briefed on the conversation. Yahoo issued
a statement to the paper saying, "We would be concerned about any
company's attempts to limit user choice or change user preferences
without their knowledge, and believe others would share that
concern."
