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News archives for the week of May 8, 2006
May 11, 2006
Some have bold new ideas for the Internet ad industry
Wishing to break the online ad industry into smaller chunks, some of
the US' largest online advertisers have some new and interesting
ideas. eBay already operates independent auctions for Sam’s Club
members to bid on merchandise. The OnePass online auction where
Continental Airlines frequent flyers can use points to bid on products
is one of them, as well as a site the government of Mexico uses
to auction off surpluses. And PrimeSeats, an online exchange for
event tickets is another eBay offspring.
May 9, 2006
Building the most targeted keyword marketplace for technology advertisers
Michael Yavonditte, Quigo's chief executive officer said: "Quigo
is very excited to partner with a premier technology media company
like IDG. The IDG network consists of many of the Web's most
prominent and innovative enterprise technology sites, and IDG is a
terrific partner with whom to build the most targeted keyword
marketplace for technology advertisers. TechWords advertisers will
receive more qualified leads and a greater return on investment than
they would by advertising anywhere else."
May 8, 2006
Search engine marketing is complex, time intensive and requires dedicated resources
Organizations should be mindful that search marketing is complex,
time intensive, and requires dedicated resources. If they had a
dedicated person overseeing SEO and paid search in-house, their
returns would be very different," said Robert Murray, president,
iProspect. Mr. Murray believes the lack of dedicated staff to
search may reflect the limited pool of experienced search marketing
talent, as well as the need for some organizations to develop search
programs internally.
