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News archives for the week of May 15, 2006
May 18, 2006
The Google PageRank debate continues. Does PR still matter?
Paying attention to the content on your Web site, building good
content, those are the things that will help. Not “can I get my
PageRank higher with one more sprinkle of green fairy dust?” or
something like that. The best links are those which are editorially
chosen. Linked because of the site’s merit. Some of the best SEOs
these days are those who are really good at buzz marketing, viral
marketing, and word-of-mouth marketing.
May 17, 2006
The Microsoft-Google enterprise competition is intensifying
Either of these supposed moves would push Microsoft into direct
competition with Google. Consider that there's Google Analytics,
Google's free Web analytics facet. Meanwhile, Google's been selling
a low-cost enterprise search device, the "Mini," for years now.
There's more about the newfound Microsoft/Google enterprise
competition here to consider.
May 16, 2006
Can sponsored links be relevant on certain searches?
Though some might argue that interspersing ads with organic
results would result in a commercially tainted service, McGovern
contends that sponsored links can be very relevant on certain
searches. The company uses a combination of factors to rank results
including post-click behavior, conversion ratings, text analysis and
link analysis.
May 15, 2006
Click fraud showing its ugly face again
If you decide to apply for a fraud refund guess, who gets to
decides if the claim is legitimate? Google is the final judge and jury.
If Google decides that you merit a refund, it isn’t for cash. You
get a credit against your future ad spend. That’s good; it will
partially cover future click fraud which most experts put in the 14
to 30 percent range. It brings us up the last point, which is that
there is no guarantee that Google will help stop click fraud moving
into the future. Welcome back to court because you’re not getting
any relief.
