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News archives for the week of November 6, 2006
Nov. 8, 2006
ByIndia.com joins the previously released Chamber of eCommerce with Web 2.0
The second of three major product announcements scheduled before the end of this year,
ByIndia.com joins the previously released Chamber of eCommerce in Web 2'0s mission to
consolidate the best of the best of today's popular sites into a simpler, more productive
single product.
Nov. 7, 2006
Charging advertisers on the cost-per-action method instead of PPC
Unlike Google, which charges advertisers on a per-click basis, Turn relies on a cost-per-action
method. It charges advertisers only if users take specific desired actions, such as filling out
a registration form or closing on sales. For example, a marketer such as Starwood could bid $20 for
each hotel night booked, $3 for every e-mail sign-up and 75 cents for each site visit.

Nov. 7, 2006
Will Google's Wi-Fi project with EarthLink go through?
We hope that by allowing Internet access to be universal, we are creating an impetus for
other cities around the world to do the same for their citizens and visitors. Closing the
divide in technology access is something we are very passionate about." How EarthLink and
Google ended up playing defense isn't clear. "People have to realize that whenever you
deploy in a big city with lots of politics, things are not going to go smoothly or quickly,"
said Esme Vos, founder of Muniwireless.com. "You can't expect things to happen overnight
in a city the size of San Francisco."
Nov. 6, 2006
Google's newspaper advertising project stirring new interest among advertisers
To be launched next week, Google's newspaper advertising project will allow companies to
select specific newspapers and special sections for their ads. Advertisers would place bids
on ad size, sections and days a newspaper is offering and the publication can view the bids
and make some selections. The newspapers can choose to accept as many or as a few bids as they
like at any time.