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News archives for the week of October 9, 2006
October 12, 2006
About 13 million Internet users search with YellowPages.com
comScore reports that there were about 68 million Internet Yellow Pages users in July, but
that of those, only 13 million were not using search engines for local searches. There
could be a research question here about why and when users differentiate. comScore's data also
shows that the typical IYP user base was increasing at a rate that is outpacing the overall search
market, ie 46 percent when compared to 21 percent.
October 11, 2006
Are Google's new Office applications safe for sensitive company documents?
What's more, use of Google’s online office applications are free. However, an important disadvantage
of online office applications is the fact that potentially sensitive documents are uniquely stored
on Google’s servers. The fact that an internal Google document about their very own Pet Project
“Platypus” was discovered on Writely earlier in 2006 only underscores these main concerns.
October 10, 2006
The Big Three now offer advertising programs for the mobile market
Ingenio wouldn't comment on that possibility. Microsoft currently offers "call for free" click-to-call
functionality on Live Local. All three dominant search providers have now started their own
versions of advertising programs for the mobile market.
October 9, 2006
Google acquires YouTube for $1.65 billion
"I'm confident that with this partnership we'll have the flexibility and resources needed to
pursue our goal of building the next-generation platform for serving media worldwide." When the
acquisition is complete, YouTube will retain its distinct brand identity, strengthening and
complementing Google's own fast-growing video business.
