SEO Articles, page 3

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Search Engine Optimization, page 3

The Google API's and their uses
Lately, I’ve been getting a few questions about the Google API’s. Although mostly intended for Web developers, search engine implementations or Internet applications that query the Internet using the Google database, Google’s API could be of some help for you, depending on your general level of knowledge or expertise in Web technology and your programming skills.

A diamond mine, just waiting for you to harvest
You have invested considerable amounts of money in search engine optimization for your website. You might even participate in a PPC
(Pay-per-Click) campaign or other forms of advertising. Yet, you would like to know just who, when, how and where did they go while visiting your site. Maybe you are also asking yourself the eternal question: Did they buy from me? If not, why did they leave without buying anything?

How to seriously increase your site conversion rate
Having a lot of traffic that is of good quality and well targeted is the whole idea of having a site well optimized. If you do get all of that, it would mean your site brings you a lot of sales and that your online business is successful, right? Well it would be too easy if that were true.

5 steps to successful SEO and e-commerce
Building an efficient and successful e-commerce website takes a lot of learning, preparation, “tweaking” and, most of all, dedication. If you follow these five simple steps, it should greatly simplify your life so you can get on with your real job of managing your business and e-commerce storefront.

Optimizing a website for your local market
Having a site globally optimized for certain keywords is great, if you happen to have a business that sells its products or services all over the planet. But what if your industry is a local one, or if the products you sell only cater to a specific city or county? Does it make sense to be in competition with hundreds or even thousands of other companies like yours when dealing for a local, smaller market? Get all your answers here.

Ethical practices in search engine optimization
Unfortunately, the marketplace today is still littered with many unscrupulous search engine optimization firms that claim to be experts in the field. During my day-to-day job as an SEO, I often encounter so-called search engine marketing companies, SEO firms or individuals that always promise you the world but fail to deliver any worthwhile results or any serious ROI. This article tells you the right way to do it.

Give your site visitors what they want and they will buy
When companies and IT departments need to build a new website or have the old one redesigned, they often disagree or are not certain how they should be doing it, since they most likely don't have the right information they need on the subject. This article is a bit away from search engine optimization but still carries the same amount of importance if a corporate site is to be successful.

The correct way to write your meta description tags
In case you don’t know it, the meta description tag or “Meta Desc” as we call them are what people searching the web will see in the SERP’s (Search Engine Results Pages). That, along with your important title tag information I explained in one of last week’s articles on this website. Simply put, the words placed within your meta description tag can help a page to rank higher in the search results, if done correctly.

Twelve steps in writing a truly compelling sales copy
If you have finally succeeded in positioning your website to the top of the search engines and if it brings in a lot of good and well targeted traffic, your next step is to write or have your site designer write compelling and powerful sales copy that will convince your visitors to buy your products and services.

How to increase your ROI with powerful title tags
Some of you probably know that the majority of search engines today place a considerable importance on the HTML title tag, making it one of the most important tag on all the pages of your website. It is safe to assume that you also probably know that title tags appear in the search results for most of the major search engines such as Google and AltaVista and even large search directories such as Yahoo, making the title tag even more important.

Using headlines in empowering SEO
One of the least-known techniques in professional search engine optimization (SEO) and one of the most powerful is the use of headlines. For more than a century, newspapers have used them to their best advantage. The reason they are still using them today is simply because they work! Headlines can have the same, attention-grabbing features in SEO. An added bonus is the ability to incorporate your important keywords and key phrases in them.

Using link popularity to your best advantage
We keep hearing of link popularity quite a bit and many SEO articles and related SEO resources talk about it at one time or another. What does it all mean really and what can it do for the average website? Is it really all worth the time and effort to participate in a reciprocal link exchange program in the first place? And finally, what can be done to increase one’s visibility on the Web without going on an all-out “link fishing expedition” as they are called sometimes?

There are no shortcuts to effective SEO
Ask anybody that has been involved with professional search engine optimization (SEO) for a reasonable amount of time and they will all tell you that effective SEO is a never-ending and very time-consuming process that takes months if not years to be truly powerful and effective. Without a permanent and standard optimization program in place, satisfactory and reliable search engine ranking results are impossible to attain.

How to properly submit to search engines
We get numerous emails and are regularly asked on how often a company should submit (or resubmit) their website to the crawling (or spidering) search engines. There are still a lot of people that wrongly believe they should submit their website on a regular monthly or weekly basis, in order to “maintain” their site in the search engines! Unless there has been substantial or significant changes made to its content, submitting a website that is already in a given search engine's database is even a bad idea, as some engines could treat it as spam.

How to create a helpful and legitimate portal
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles. Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.

How to create a landing page system and why
How can one accurately measure the real ROI and have access to exact numbers while conducting an important advertising campaign? How can you separate traffic from search engine referrals from new traffic that is directly produced by a major ad campaign? It's very simple. The solution is to create a "landing page" system that will tell you precisely how many new visitors uniquely come from that ad campaign and, with the right tools, can accurately compute your final conversion rate.