SEO is the process of improving the organic ranking of a website with leading search engines. Professional SEO firms like Submit Express help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for.
Overview of SEO Services
Submit Express can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables Submit Express to successfully meet the needs of companies with complex websites in competitive industries.
Submit Express caters to clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industries, the management and employees of Submit Express have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results. Pierre Zarokian, President and CEO of Submit Express, is considered an expert in the world of SEM/SEO. He has been quoted extensively in SEM-related articles in the Wall Street Journal, Los Angeles Times and Forbes
Initial Review and Analysis
Submit Express begins all search engine optimization services with a thorough review and analysis of a client's website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links and any other factors impacting a site's ranking.
Submit Express provides you with a competitive landscape to identify key businesses in your space and which SEO methods will be effective in helping you to gain an advantage.
Our website analysis is a comprehensive overview of your website that provides a snapshot of how it is viewed by search engines. By performing analysis on the following areas, we can develop a strategy to improve areas of your site and help your search engine rankings.
HTML Code Analysis
We will review your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders.
HTML Structure Analysis
Having a well-organized HTML structure makes your website more attractive to search engines.
Website Design Analysis
We can perform an analysis to see if your website design is utilizing tools which make it less than SEO-friendly.
Content Management System Analysis (if available)
We can also analyze content management systems to make sure they comply with SEO best practices.
Keyword Research and Analysis
Using proprietary in-house keyword research tools and several third party tools, Submit Express will analyze the data to find the most relevant keywords with the most traffic for your website. Our research will also tell us which keywords will help to gain rankings quickly. Our research includes:
Keyword Competition Research
Unique, well-written and optimized content is critical to search engine marketing success. Content is what brings your site to the attention of search engine spiders. It also needs to be interesting and useful to hold the attention of human readers and close sales. Submit Express offers a variety of content writing services, including:
Our copywriters craft informative and highly relevant website content for your target audience while maintaining keyword densities and page lengths that satisfy the rules of search engine algorithms.
Our Press Release Writing and Distribution service enhances your company's visibility, creates corporate branding and increases traffic to your website.
We provide fresh, research- and keyword-based articles that promote your business and reach your customers.
Our blog writing service includes timely, business-related and optimized blog posts that engage readers within a targeted demographic.
One of the major variables in attaining a high search engine rank is a website's popularity, determined by its network of inbound links on relevant and well-established websites. Improved link development is essential for search engine marketing success and a significant part of the expertise that Submit Express offers. Submit Express uses several techniques to enhance client link development, including:
Fee-Based Directory Submissions
Submissions to these top directories help create powerful links which can have a significant impact on your rankings.
Article Writing and Submissions
Crafted by in-house content writers, well-written articles are submitted for publication on relevant websites and informative sites and blogs. These articles will feature links -- incorporated either in the credits or the body of the article -- pointing to your website. Articles may also be submitted to article directories, making the content available to other site owners who may use and publish the articles on their websites and increase your back links. Articles posted on- or off-site can also serve as effective marketing tools to promote your business.
Off-site blog posts can attract attention to your website and establish you as experts in your space. On-site blog posting gives customers a reason to come back to your website time after time.
Social bookmarking lets users share, store and organize blog posts, websites and other useful online information. Submit Express can submit articles, blogs and website content to more than 200 social media sites, such as Digg, Delicious, Stumble Upon, etc. Proper social bookmarking techniques will provide you with not only traffic and back links, but over time, readers of these social media sites may feature links to your site, especially if you have good informative articles.
Social Media Profile Creations and Mentions
Our Social Media Profile Creation Service consist of creating and marketing social media profiles on more than 300 social media sites, including Facebook, LinkedIn, Twitter, MySpace, Digg, Delicious, Reddit, and YouTube. Most of these profiles will have links to your websites. It is important to note that, "social mentions" are now a ranking factor in Google's algorithm. Submit Express will actively post articles and links on Twitter and other social media sites about your company to improve your back links from social media sites.
Free Directory Submissions
Submit Express has a list of over 3,000 free directories and will submit your site to these directories over a period of time. Although not providing as high an impact as paid directories, free directory submissions are nevertheless a great way to gain links quickly from relevant categories. They also serve to create a natural-looking back-link universe.
Fee-Based Directory Submissions
Submissions to these top directories help create powerful links which can have a significant positive impact on your rankings.
Infographics Creation & Submission
Infographics are special graphics that are either informative or comical. For example, the graphic may represent a time graph of events in your industry. These types of graphics generate a lot of interest online and therefore could result in many back links to your website. On a case-by-case basis we offer this service to those clients that we feel could greatly take advantage of the power of infographics.
Participation in Industry Forums, Blogs and Social Media Sites
Participating in industry forums, blogs and social media sites could result in a lot of business and back links. Our knowledgeable content writers will manage this task on your behalf.
Link baiting is the practice of giving away a service or a product in order to generate online buzz and media attention. This effective link development tactic can gain back links to your site from bloggers and sites that post about you. Our experienced and professional internet marketing team will research and brainstorm with your company to come up with a powerful link baiting campaign to attract readers and the press. Link baiting campaigns are developed on a case-by-case basis and may require the client to allocate a budget to give away the service or product.
As a vital component of Internet marketing and branding, we offer a Press Release Writing and Distribution service designed to increase product or company name recognition. We will craft and distribute search engine-optimized press releases that are newsworthy, engaging and help to achieve a higher level of online visibility.
Social Media Marketing
Social media sites are now an important part of SEO. Many search engines display social media results on their front pages such as Twitter and blog posts. It is also very likely that major search engines will soon start evaluating social media content in their ranking algorithms if they haven't already. Submit Express always stays one step ahead of the search engines and implements techniques to help clients with future rankings. Our sister website iClimber offers various social media marketing services for clients looking for standalone services. However, we normally will include various social media marketing services as part of our SEO packages such as social media profile creations, updates, blog design and posting service and social bookmarking services.
Local Search Submission & Optimization
Local search results are now a part of Google's algorithm. For example, when you search for a service locally and type a city name, you would notice several listings of local businesses with their phone numbers. If you operate your business locally, then it is important that you get optimized for local search. Submit Express will submit and optimize you to Google and many other local directories, such as Yelp and Citysearch.
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email to provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Online Public Relations
Submit Express can do more than simply promote your message online. Through a combination of sophisticated online public relations services, we can ensure that your message reaches your target audience while achieving your goals of building brand value, enhancing sales and improving your search engine rankings. Submit Express offers the following online public relations services:
An online press release should be accessible to search engines and consumers/journalists. We will develop and distribute search engine-optimized press releases that are timely, interesting and help to increase your online presence.
Social Media Marketing
Drive your brand's message and build relationships through strategic social media marketing. Using the most current social networking applications, Submit Express' social media division team at iClimber will customize a campaign that brings in links for SEO, generates traffic to your site, builds brand value and gets people talking about your business.
Along with submitting the most up-to-date business information to local directories, search engines and review sites, we will optimize your local business listings for geo-focused searches.
Generate natural links to your blog while increasing your online presence. Our social bookmarking services include fresh articles and blogs written by Submit Express copywriters, submissions to more than 200 social media sites, front-page submission listings on leading sites and more.
The experts at Submit Express offer the experience and insight required to manage your account from initial consultation to ongoing tracking and competitor analysis. With established leadership and account management excellence, Submit Express can increase the search engine rank and site traffic of any company.
Monthly Performance/Ranking Report
Measurable, long-term results will be achieved when you entrust your site to Submit Express. We offer various tools that can monitor traffic results and provide trend analysis for judging the overall performance of an SEO campaign. Submit Express' ultimate focus is on maximizing your return on investment.
Dedicated Account Manager
Submit Express offers experienced and dedicated Account Managers — in place of Sales Representatives — working around the clock to exceed our clients' expectations. Account Managers understand the details of your campaign and have the experience and expertise to address all of your questions and concerns throughout the life of your account.