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News archives for the week of September 11, 2006

September 13, 2006
MSN's Virtual Earth
Microsoft was also represented at the event by Vincent Tao, director of MSN Virtual Earth, the software giant's rival application to Google Earth. Tao highlighted recent improvements made to Virtual Earth, in particular the ability to view certain areas from an oblique "birds-eye view." This addition was made to certain U.K. areas this week, he added.

September 12, 2006
Showing additional ads on existing pages
This allows publishers to show an additional ad on an existing page, and also to drive traffic to other pages on a site, opening up further opportunities to show ads, Bishop said. Miva will maintain filters to prevent keywords from being tagged in sensitive or inappropriate articles, such as those about earthquakes or plane crashes.

September 11, 2006
Once-loyal advertisers migrate online
Nowadays, the mantra of online yellow pages providers like RH Donnelley seems to be "If you can't beat 'em, join 'em." Such publishers, which have had a grip on local advertisers for decades, are finding a formidable adversary in search engines as once-loyal advertisers migrate online. Many local online ad novices test the medium through search engine marketing, which is tailor-made for geographic targeting through local keywords.