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News archives for the week of September 25, 2006

September 28, 2006
The Google Operating System is here to stay!
There's now a new computer operating system that is taking over, and it’s not coming from inside your personal computer, and it’s not from your company’s LAN (Local Area Network) or intranet network either. What I’m referring to here is the Google Operating System. If you feel that for the past couple of years Google has managed to transform many people’s lives, you are not alone. We are witnessing a trend that will probably increase and will become even more widespread in the coming years. Thanks to many of its PHD’s and engineers, and using its research labs and its vast resources, Google is building a gigantic information system, complete with its own computer operating system that anybody can use, 24 hours a day.

September 27, 2006
Internet advertising to overtake radio advertising for the first time
Even as Internet advertising spending growth slows, US online ad spending will continue to increase, from $15.9 billion in 2006 to more than $21 billion in 2008, well surpassing $25 billion by the end of this decade. That growth puts Internet ad spending on course to overtake radio for the first time in 2008 as a percentage of total ad spend.

September 26, 2006
Paid search advertising continues to be most popular online ad format
Paid search advertising, accounting for 40 percent of online ad revenues, continued to be the most popular online ad format, followed by display and classified advertising. "As a whole, interactive advertising delivers an arsenal of options for Internet marketers no matter what their marketing or business objectives are," said Greg Stuart, CEO of the IAB.

September 26, 2006
Microsoft's advertising business is growing quickly
"Microsoft's advertising business is growing quickly and becoming more sophisticated," Bradford said. "It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day."

September 25, 2006
Google loses in court
Google News lists headlines and a few sentences of text from news articles around the world and links back to a publication's own Web site for users to read the whole item. Any publisher can opt out by asking Google to remove its content, but publishers argue that by reproducing the material in the first place, Google is violating copyright laws.