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News archives for the week of Sep. 10, 2007
Sep. 13, 2007:
The Google Developer Day (GDD)
Other Google representatives at the table made the point that this was less about Google than
creating a richer browser development platform for others. In that sense this is a logical
extension of what the company already started by releasing its Google Maps API to the world.
With Google Maps and Mashups, the search giant built a real developer community. There is a
very different feeling from the event.
Sep. 12, 2007:
Bebo: Selecting a market leader like Yahoo was an important decision
"Selecting a market leader the size of Yahoo was the important part of the decision," said Joanna
Shields, president of Bebo International. "On a property like Bebo where our users are our core
constituency, we had to be sure that the ad partner that we selected could deliver a targeted ad
that was going to complement the experience of the social network," added Shields.
Sep. 10, 2007:
MySpace and FaceBook social networking sites increasing in advertising revenue
Compared with MySpace's predicted $525 million in online ad revenues for this year, Facebook
will generate about $125 million, leaving about $180 million for other general social networking
sites such as Bebo, Friendster and Piczo. As a result of all of this, Internet advertisers are
clearly ready to increase spending on SNS sites. Whether that trend will continue will depend
largely on whether those ads pay off for them, and that's still not entirely clear at this point.
As can be expected, there are still some skeptics that continue to say the whole thing is still too
new in drawing any conclusions, and that more numbers need to come through and for a greater
period of time in order to better understand the impact on advertising that social networking sites
can have.
