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News archives for the week of Sep. 17, 2007

Sep. 19, 2007:
Leveraging the most advertising for your ad investments
"By working with M:Metrics and leveraging our vast network audience across Web sites, we are now enabling advertisers to target their ads in a way that they expect with traditional Internet advertising." He added "most importantly, they can increasingly reach their target audience on the mobile Web, since the method used is easy and flexible to scale."

Sep. 19, 2007:
Andy Berndt of Ogilvy & Mather leaves his post to join Google
Prior to joining Ogilvy as a copywriter almost ten years ago, he was on the account side, first at Weiden & Kennedy, where he worked on Nike and on Microsoft during its 1995 "Start Me Up" campaign. Berndt then headed to TBWA, Chiat & Day, where he was the account executive on Apple's "Think Different" campaign. Over the past six to seven months, there's been a lot of speculation whether Google would try to get into the ad agency business. Google's new global unit isn't being called an agency per se, but a unit offering creative consultation and account services would fit the description.

Sep. 18, 2007:
Yahoo acquires an email services provider
The email service provides people with more ways to connect to their friends and online contacts and is integrated with Yahoo's other services to make it easy to access all the Internet services people need. As an industry leader, we are constantly approached for different e-mail solutions, said Brad Garlinghouse, senior v.p., communications and communities, Yahoo Inc.

Sep. 17, 2007:
New ideas in Internet marketing vehicles
As some skeptics could say, there could be some issues or problems with this advertising model. However, in the end, this new Internet marketing idea isn't any worse than the PPC model itself. As many Internet advertising agencies will already tell you, this concept could be subjected to broadcast media metrics right at the source, since the concept isn't entirely new. CPM (Cost Per Thousand Impressions) is a term borrowed from print advertising and is widely accepted by traditional advertisers as a measure of reach and frequency. In the older days of the Internet, if a company had a Web site that was essentially considered as "brochureware" by today's standards, they still called it a corporate site and they would still allocate advertising budgets to it just the same.