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Tips for Successful Link-Building and Market Research |
Creative
Link-Building Tips
A business must first baseline its performance before it can begin to
look for logical solutions to problems and improve performance. Once a
business sets its standards, it can begin to move toward better
management practices. Google provides e-commerce services via Google
Webmaster Tools. Webmaster Tools benefit businesses by:
- base lining websites
- creating inventory links on
websites
- analyzing a website's
performance
- prompting web content
decisions by analyzing reasons for site
links
Posting a few articles, blogs, and reviews will draw attention to a
website. All posts should use a company's name instead of a key word.
Two businesses can partner, as long as they aren't competitive, to
provide reviews and additional commentary. For instance, a business
might consider promoting itself in Google Places.
Effective
Market Research
After website analysis, conduct additional market research. Start by
base lining Internet presence, or lack thereof, for the brands and the
company. Brand analysis should cover marketing criteria such as price,
place, promotion, and product. Analyze the URL where each product and
company is mentioned. Decide if the location is suitable to niche. Find
places where the company and brand should be mentioned, and take note
of those locations. Question the quality of references to brand and
company. Be sure that each reference is accurate. Mention the product
specifically, including the brand logo and company name where it
applies. Does the reference include a link to the website? If possible,
add a link. Create marketing links in several online directories,
particularly ones that are relevant to the service niche, location, and
product.
Follow
these tips for effective market research:
- Assess strengths,
weaknesses, threats, and opportunities when
developing business objectives
- Review the websites of the
competition as part of SWOT analysis
- Utilize Majestic SEO and
Linkscape to analyze competitive links
for
business intelligence
- Use Yahoo or Google for
no-cost link intelligence ideas and tools
- Try using SEOMoz.com or
Ontolo.com for more link-building
resources
Analyze
Business Relationships
Analyze and develop relationships to increase the potential for
linking. Make strong contacts with everyone involved in business
activity, including business partners, customers, and suppliers. If
possible, use customer contacts to develop links. When using
testimonials, be sure to promote credibility.
Link building marketing plans generally begin with base lining status
quo. Next, a business should fine tune its marketing strategies to
succeed in optimizing change. The aforementioned marketing tools can
help businesses succeed.
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